Comprehensive Overview of POS Systems
A POS system, or point-of-sale system, is a combination of
hardware, software and payment services that businesses use to make sales. And
as its name implies, this system exists at the physical or virtual point of
sale. Online-only businesses, however, do not require hardware to complete
their POS systems.
At minimum, a POS system records customer purchases, accepts payments and provides receipts, either by printing them or sending them electronically through text or email. Many of the best POS systems for small businesses also generate reports, help manage inventory and track employee hours, among other things.
Key Components of a POS System
1.
Hardware
§ POS Terminal – The main computer or tablet where the software runs.
§ Cash Drawer – Stores cash from sales
§ Receipt Printer – Prints transaction receipts for customers
§ Bar-code Scanner - Scans product bar-code to quickly enter items into
the system
§ Card Reader - Processes Credit and debit card payments.
§ Customer Display – Shows the transaction details to the customer.
2.
Software
§ POS Software – The main application that manages sales transaction,
inventory, customer data and reports.
§ Inventory Management - Tracks stock levels, orders, and deliveries.
§ Customer Relationship Management (CRM) - Manages customer information and purchase
history.
§ Employee Management - Tracks employee hours, sales performance, and
permissions.
§ Analytics and Reporting - Generates reports on sales, inventory, and other business metrics.
How does POS system work?
- . Record the items being purchased. - First, the customer presents the items they want to purchase to the cashier. This usually means that the shopper brings the products to the checkout area, though some retailers can implement the checkout process on the sales floor. From there, your cashier would record the items and quantities being purchased by scanning them into the POS (if there’s a barcode scanner). If you’re using a mobile POS or are transacting on the go (like at an event), then recording the item could mean typing it into the point-of-sale software. The software will then record the purchase data (item name, quantity, etc.) and display the info on the screen.
- Collect and process payment. Once all items have been added to the sale, the cashier initiates the payment process by clicking or tapping the appropriate button on the POS display. At this point, they would ask how the customer would like to pay. If they’re paying in cash, then the cashier would simply take the payment, open the cash drawer, put the cash inside and hand the customer their change (if needed). If the customer is using a credit card, then the cashier would select that payment method in the POS and prompt the customer to swipe, dip or tap their card using the credit card reader. The process is the same for mobile payments, but instead of using a physical card, the customer must hover their phone over the credit card terminal.
- Generate a receipt. Once the payment is approved, the POS system completes the sale and generates a receipt. Depending on your setup, this could involve printing a physical receipt or prompting the customer to enter their email or phone number so they can just have a digital copy.
- Offer loyalty points and rewards [optional]. This is an additional step that takes place in retail stores that offer loyalty programs. if you reward shoppers for their purchase, then your checkout process would involve a loyalty component, in which you ask customers to provide their details. This could be their email, phone number, birthday, or whatever info you use to track your loyalty program members.
·
Time Savings
A point-of-sale system saves a lot of time during the
checkout process. You can check product details within moments, process
payments, and gather important customer information. This takes a much shorter
time than if you were checking products manually.
· Improved Customer Experience
Thanks to cloud-based POS systems, customers can shop
from an online store without requiring assistance from an in-store employee.
They can also purchase items on the go without joining long checkout queues.
· Important Insights
Using a POS system leaves you with a lot of useful data
you can use in marketing, inventory planning, and goal setting. Features such
as inventory management allow you to see your best-selling products and the
customers buying them. Over time, you’ll be able to identify periods when you
should stock up more or switch more attention to other products based on
seasonal trends.
· Increased Accuracy
There’s much less room for errors when using POS
software to ring up sales than when doing it manually. This accuracy also
extends to when you have to collect and merge data from multiple points of
sale. With the software doing the heavy lifting, your reports are guaranteed to
be accurate and well-organized.
· Multiple Payment Methods
Nowadays, it’s important to give your
customers a wide array of payment methods to choose from. Gone are the days
when most sales were completed with cash transactions. Today, the most common
in-store payment method in the U.S. is credit cards, followed by debit cards.
Cash comes third in popularity, followed by digital wallets. Go for a POS
system that allows you to integrate all popular payment options into your
business.
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